When you want to get the message right, hire a writer! Many (if not most) PR people have journalism backgrounds, and like Pegasos, many practitioners were former reporters. Accordingly, PR works closely with journalists: media relations, publications, etc. PR practitioners, like Pegasos, often possess a command of the language that rivals English professors, journalists, and..
For those who aren’t Greek or Roman mythology buffs, you may wonder, why Pegasos–what does a flying horse have to do with public relations? Pegasos was not a god, but Pegasos was who carried the gods and demigods to their destinies. Isn’t that what a skilled public relations practitioner does? For over 30 years, the..