PR and Marketing: What’s the Difference?
When you want to get the message right, hire a writer!
Many (if not most) PR people have journalism backgrounds, and like Pegasos, many practitioners were former reporters. Accordingly, PR works closely with journalists: media relations, publications, etc.
PR practitioners, like Pegasos, often possess a command of the language that rivals English professors, journalists, and authors; hence, they make excellent content writers.
One major difference between PR and journalism is that PR incorporates persuasive language and techniques. In so doing, PR people are often confused with marketing people; however, marketing is more akin to selling.
PR often reports directly to the CEO and sometimes co-locates within legal departments. PR is the “protector” of the brand.
Like the mythical flying horse, Pegasos is very protective of clients and their brands. With you, we take your business to new heights and follow a flight plan that helps you market your business at a high level.