Google My Business and SEO

Google My Business

Earlier this year, Google announced that they would no longer be supporting “personal” Google + listings. While many of us had GMB listings for our businesses, the change from Google seemed to indicate a new priority for the search engine: Google for Business. And while many of us already had GMB listings, only a few..

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PR and Marketing: What’s the Difference?

When you want to get the message right, hire a writer! Many (if not most) PR people have journalism backgrounds, and like Pegasos, many practitioners were former reporters.  Accordingly, PR works closely with journalists:  media relations, publications, etc. PR practitioners, like Pegasos, often possess a command of the language that rivals English professors, journalists, and..

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