Earlier this year, Google announced that they would no longer be supporting “personal” Google + listings. While many of us had GMB listings for our businesses, the change from Google seemed to indicate a new priority for the search engine: Google for Business. And while many of us already had GMB listings, only a few […]
Google My Business Read More »
Happy Labor Day! What a blessing it is to live in a country where we are free to choose what kind of work we want to do based on our dreams, abilities, education, and experience. The American worker truly is the backbone of our great country. Did you know in Hillsborough County, Florida nearly 80%
Labor Day PR for Small Business Networking Read More »
When you want to get the message right, hire a writer! Many (if not most) PR people have journalism backgrounds, and like Pegasos, many practitioners were former reporters. Accordingly, PR works closely with journalists: media relations, publications, etc. PR practitioners, like Pegasos, often possess a command of the language that rivals English professors, journalists, and
PR and Marketing: What’s the Difference? Read More »
For those who aren’t Greek or Roman mythology buffs, you may wonder, why Pegasos–what does a flying horse have to do with public relations? Pegasos was not a god, but Pegasos was who carried the gods and demigods to their destinies. Isn’t that what a skilled public relations practitioner does? For over 30 years, the
