Marketing is a broad field, and social media marketing is an increasingly important wing of it. So, what is social media marketing, and how does it differ from things like content marketing and curated content?
Basics of Social Media Marketing
Social media marketing strategies and campaigns typically involve:
- Copywriting
- Static graphics creation
- Paid ads creation and management
- Metrics and monitoring
Content Marketing vs. Social Media Marketing
While content and social media marketing are really close with each other (and even frequently work together) they have very different goals they are trying to accomplish. Content writing for marketing purposes is focused on creating content like blog posts, white papers, and social media posts that will generate organic engagement with your brand. Social media marketing, on the other hand, is sales copy intended to create conversions through calls to action and ad writing.
Curated Content vs. Organic Social Media Content and Management
Curating content involves compiling resources from trusted sources in your industry rather than creating it internally. In other words, instead of writing blogs and other content specifically for your organization, you find useful content elsewhere and publish it online for people to read instead. Curated content can be good if you don’t have the resources to create content yourself, while still providing valuable information for people to read.
While social media management seems like it should be involved in managing curated content, the primary purpose of social media management is to manage and monitor the effectiveness of content created specifically for marketing your business.
How Pegasos Can Help Your Social Media Marketing
As calculated as social media marketing is, with many of us glued to our analytics, authenticity and creativity are aspects of social media marketing that should never be neglected or forgotten. If you want to STAND OUT and stand authentic while pushing creative social media marketing, contact us today.
