Public relations and connections with the media are a huge part of getting your business in the spotlight. The question is, how do you get your business in the news?
How to Get Your Business “In the News”! Read More »
Finding an audience on social media is tough business. You’re not just competing with local businesses, but with companies from across the country, and even around the world! So, what are some ways you can take the reins of your social media and speed toward success?
Tips for Increasing Your Followers on Social Media Read More »
Marketing is a broad field, and social media marketing is an increasingly important wing of it. So, what is social media marketing, and how does it differ from things like content marketing and curated content?
What is Social Media Marketing? Read More »
Happy Labor Day! What a blessing it is to live in a country where we are free to choose what kind of work we want to do based on our dreams, abilities, education, and experience. The American worker truly is the backbone of our great country. Did you know in Hillsborough County, Florida nearly 80%
Labor Day PR for Small Business Networking Read More »
When you want to get the message right, hire a writer! Many (if not most) PR people have journalism backgrounds, and like Pegasos, many practitioners were former reporters. Accordingly, PR works closely with journalists: media relations, publications, etc. PR practitioners, like Pegasos, often possess a command of the language that rivals English professors, journalists, and
PR and Marketing: What’s the Difference? Read More »
For those who aren’t Greek or Roman mythology buffs, you may wonder, why Pegasos–what does a flying horse have to do with public relations? Pegasos was not a god, but Pegasos was who carried the gods and demigods to their destinies. Isn’t that what a skilled public relations practitioner does? For over 30 years, the
